Entrepreneurship CCA Programme Structure (Secondary Schools)

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A year long, tiered CCA programme that develops students from entrepreneurial awareness → venture creation → real-world pitching.

• Target Group: Secondary 1–4 
• Frequency: 1–2 sessions per week (1.5–2 hours each) 
• Delivery Mode: Blended (facilitator-led + digital platform) 
• Outcome: Students build and pitch a real startup idea at International Startup Competition

Goal: Build entrepreneurial mindset & creativity

Key Topics:

• What is entrepreneurship? 
• Identifying problems in daily life 
• Introduction to Design Thinking 
• Creativity & ideation exercises 

Activities:

• Problem-spotting challenges in school 
• Group brainstorming sessions 
• Mini idea pitches (informal) 

Outcome:

• Students generate 3–5 business ideas 

Goal: Validate ideas and understand markets

Key Topics:

• Customer discovery 
• Surveys & interviews 
• Competitor analysis 
• Basics of branding 

Activities:

• Conduct real student surveys 
• Create simple product mockups 
• Brand identity workshop 

Outcome:

• Teams select 1 validated idea 
• Draft a basic business concept 

Goal: Build a working business model

Key Topics:

• Business Model Canvas 
• Revenue streams & pricing 
• Cost structure & budgeting 
• Marketing strategies 

Activities:

• Build MVP (prototype or service) 
• Run small-scale test sales (e.g. school-based) 
• Social media campaign simulation 

Outcome:

• Functional prototype or service 
• Initial traction (users/feedback) 

Goal: Execute, pitch, and scale ideas

Key Topics:

• Pitch deck creation 
• Storytelling & persuasion 
• Financial projections 
• Presentation skills 

Activities:

• Demo Day preparation 
• Investor-style pitch sessions 
• Inter-school competitions 

Outcome:

• Final startup pitch 
• Participation in national-level showcase